1. Pre-production: Arrangements and preparations are made for the shoot, such as hiring cast and film crew, selecting locations and constructing sets. Production: The raw footage and other elements for the film are recorded during the film shoot. These are the elements of creating a film.
2. A conglomerate is the combination of two or more corporations engaged in entirely different businesses that fall under one corporate group.
3. Warner Bros, 20th Century fox, Paramount Pictures, universal Studios, Columbia Pictures, Walt Disney studios.
4. The British Board Of Film Classification regulates the films in the uk.
5. Warner Bros and Animal Logic were the two companies that produced the lego movie.
6. Dan Lin and Roy lee.
7. Chris Miller and Phil Lord.
8. It cost $220million dollars to fund the film.
9. Warner Bros distributed the lego movie.

Peer Assess : Ethan
Well done for including many different characters.
Try to make the writing more clear.
Intertextuality:
About it being a world in another world and stopping it from getting frozen. Emmet and Lord Business and the lego builder friends.
Lots of references to teamwork and believing in yourself.Star Wars Matrix many references Hobbit Harry Potter.
Thursday 3/5/18 To explore the intertextuality of the lego movie.
Postmodernism.
Postmodern films often contain these characteristics:
Challenges différent genre conventions. Challenge typical character roles.
Pastiche: imitates other texts, humorous takes on society/culture.
Hyperreality: makes the audience aware that they are watching a movie.
The Lego Movie is a good example of Postmodernism as some of the characters adapt the typical stereotypes of characters. Such as at some parts of the movie Emmet (The Main Character) is portrayed as the damsel in distress. Also another one of the main characters Wyldstyle is seen saving emmet many times throughout the film and is very good at fighting.
10/6/18 To identify the target audience using demographics and psychographics.
The lego movies is directed to a FAMILY AUDIENCE, which includes Young kids who play with lego, it appeals to these children because it has a very catchy song and is based around lego, Parents who used to play with lego because the nostalgia as there are many different characters like The 80's space man and Vitruvius another part of the nostalgia is the Matrix as that is the main story and Young adult cinema goers would enjoy the film as there are appealing characters like Batman and the other superheroes.
Cast list:




21/ 5/18
Similarities between the lego movie and the matrix.
Location:
Both have a world which is a simulation/imagination. Both have big cities as a main location.
Characters:
Emmet=Neo
Wyldstyle=Trinity
Lord Business=Mr.Smith
Vitruvius=Morphius
Themes/Messages:
In the Lego movie one of the key messages are to not believe everything you see or hear. That is also very similar to the main messages of the matrix.
Narrative:
Both of the movies focus on a main storyline of the bad guys trying to change the world and the good guys trying to stop them whilst one of the good guys is the special. Both of the main characters have a lack of belief.
Evaluate the advantages and the disadvantages of the intertextual relationship between the matrix and lego movie.
Some of the advantages of basing the lego movie are lots of parents that are watching will be getting the references between the movies. Another advantage is the target audience for the lego movie is aimed at younger children, this is an easy audience to entice as they enjoy looking at action and lots of colour. A disadvantage of this is that lots of the older audience is teenagers so they might not enjoy the film as much as the film is enjoyable to parents and enjoyable to children but for the remaining viewer audience it will not be as enjoyable as the references will not be known by them.
24/5/18 Marketing. To explore marketing and promotion of the lego movie to link the methods to the target audience.
- Adverts on TV
- Adverts on social media
- Posters
- Trailers
- Merchandise
- Billboards
- On the radio
- Brand promotion
- Sponsors
- Teaser Trailers
- Adspace
- Film premier
- Film website
Synergy:
17 Lego world sets
16 collectable mini figures
The lego movie video game
A range of school supplies
Sticker and school supplies.
Diffrent places that are liked with the lego movie:
- Lego.com


- Playstation 4
- Partnered with mega brands like star wars and DC
- Lego store linked events
- A website allowed you to make lego versions of your self
- The special thing about the tv ad break was that it was entirely made out of lego and it was good because it was put on in the middle of dancing on ice which was a decently popular television show.





