Identifying the audience:
-Gender
-Age
-Location
-Religion
-Interests
-Class
-Sexuality
-Existing or new audience
-Income
-Mass or niche?
-Values/ideology
-Personality
-Race
Demographics:
Age/gender- 18-25 male or female
Race-Any
Location-Urban cities
Employment status-Any
Psychographics:
Egoists and innovators.
The explorer and the succeeder.
Self actualisers
Newspaper, Ownership, Funding and Regulation: 13/03/2020
To explore the impact of newspaper ownership, funding and regulation on the printed press.
Tabloids: The Sun,Daily Mirror, The Star
Broadsheets: , Financial Times, The Daily Telegraph, The Independent, The Guardian
Hybrid: The Express, Daily mail
Q2) Broadsheet.
Q3) The Observer is still a broadsheet.
How do newspapers make money?
-Classified advertising.
-Subscrptions
-Inserts
-Print advertising.
-Circulation revenue.
-Memberships
-Donations
-Sponsored content.
-Events and other sales
Rupert Murdoch: Sun, Times, Sunday times, Sun on Sunday.
Daily Mail and General Trust: Mail, Mail on Sunday.
Reach PLC : Express, Express on Sunday, Star, Mirror, Sunday Mirror, Sunday People, Daily Record.
Barclay Brothers: Daily Telegraph, Sunday Telegraph.
Scott Trust Limited: Guardian, Observer.
Nikkei INC: The Financial Times.
Media outlets are generally owned by:
-Media Barons
-Media Conglomerates
-Media Trusts
How does media ownership contribute to news bias?
-Commercial advertising ties.
-Political opinion of the owner.
-Business interests of owners/friends.
-Profit: Newspapers are not PSB- news is not 'non fiction' it is designed for stories to sell.
Newspapers are not usually profitable, but are seen as a means of gaining political and social influence.
The Scott Trust was set up to protect the editorial independence of the Guardian newspapers liberal values.
The guardian: Fairly left wing.
The Mirror: Fairly Left wing.
The Independent: Centere
The Times: Slightly right of centre.
The Telegraph: Fairly right wing.
The Sun: Fairly right wing.
The Daily Express: Very right wing.
The Daily Mail: Very right wing.
Newspaper Audiences:
Readers of the observer are young, affluent urban consumers with a sense of advernture when it comes to trying new things. They have a high disposable income which allows them to travel lots and play expensive sports often. Observer readers are also health consious individuals , around 2/3 of them excersise at least weekly and a third go to the gym each week- more likely to be members of private gyms.
They are tech savvy people who are more likely to own the latest tech like phones and tablets. They are more likely to consider themsleves knowlagable about TV, audio and visual equipment and may pass on info to their friends. They are well connected to the world ,information hungry,vocal and voracious media consumers this makes them a powerful ionfulence when it comes to passing on information about products.
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