07/06/18
1.What
are the building blocks of success?
The creators of the lego movie faced challenges when creating the lego movie as one of their min targeted audience was the parents and other people related to the children that would be interested.
2.What
did Lego do right?
The creator made a movie that was genuinely funny and entertaining to watch as they could have made it very simplistic.
3.How
has it laid the foundations for future success?
As the children grows up the children who have watched the lego movie may have an increased interested in the lego franchise.
1.How
has it got heart?
It is based around lego but it is used to show the narrative.
2.How
is it all about ‘you’?
The two different types of people that are typically thought of are those who follow the instructions and those who build whatever they want.
3.How
does it show that it knows its audience?
That the film includes references from other films
so all of the audiences types will be satisfied.
300 Word Mini Essay:
The marketing campaign for the Lego movie exploits a range of different platforms such as print film media to construct an effective marketing campaign. It uses print media in marketing to get the adverts of the Lego movie available to parents and adults who are not into social media. However print media is not as effective as other types such as social media. Print media is very effective when it is used in busy places with lots of people noticing it. Social media advertising, which is a much more effective way of advertising as most people nowadays have some sort of social media as it is incredibly good at getting the 'word' around and is incredibly popular. Another type of e-media is the adverts that come on before a film this is effective as every person in that cinema would see that. E-media is very good for marketing because in the past celebrities that have been in films have advertised the film that they were in or voiced in on their social media accounts. The print however is effective for catching the attention of children as the illustrators of the posters and print adverts would use very bright primary colours as they are easily noticeable and that is an effective way of enticing children into wanting to watch the Lego movie. Overall the Lego movie advertising was very affective as the money that they earnt was a lot higher than the costs to make the film. I think that the Lego movie producers have done a great job at advertising.
so all of the audiences types will be satisfied.
300 Word Mini Essay:
The marketing campaign for the Lego movie exploits a range of different platforms such as print film media to construct an effective marketing campaign. It uses print media in marketing to get the adverts of the Lego movie available to parents and adults who are not into social media. However print media is not as effective as other types such as social media. Print media is very effective when it is used in busy places with lots of people noticing it. Social media advertising, which is a much more effective way of advertising as most people nowadays have some sort of social media as it is incredibly good at getting the 'word' around and is incredibly popular. Another type of e-media is the adverts that come on before a film this is effective as every person in that cinema would see that. E-media is very good for marketing because in the past celebrities that have been in films have advertised the film that they were in or voiced in on their social media accounts. The print however is effective for catching the attention of children as the illustrators of the posters and print adverts would use very bright primary colours as they are easily noticeable and that is an effective way of enticing children into wanting to watch the Lego movie. Overall the Lego movie advertising was very affective as the money that they earnt was a lot higher than the costs to make the film. I think that the Lego movie producers have done a great job at advertising.
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