The Lego Movie Games.

To explain how vertical integration benefits companies; to analyse uses and gratification theory.


Lego game

Different games/ films that have been made into the other:

• Spiderman Series
• Batman
• World Of Warcraft 
• Wreck it Ralph
• Overwatch
• Star Wars 

Companies add in different video games for the extra audiences that the video game will attract as lots of gamers may not enjoy lego but may enjoy the lego game.The game promotes the film and the film promotes the game.

The lego movie earned a grand total of $210,000,000 and the game earned $2,000,000,000.With the lego movie the characters and the storyline will become more recognised and will cause more interest in the film and the movie.