The lego movie poster campaign

To explain the effectiveness of the campaign; to analyse using uses and gratification theory.

Poster Campaign:
Lego movie teaser posters;

They released over 20 teaser posters which enticed younger children(the main audience)to want to watch the film as the teaser posters were all bright and colourful.


In the lego movie they revert typical gender stereotypes by having the main character a man, who is always getting into trouble and wyldstyle a woman who its always saving him. It can explore issues and start debates.


SA question:

The lego movie posters do use stereotypes to appeal to the target audience.

Lord business is stereotyped as the villain of the film as his picture has and aggressive face  and a monobrow. In the theatrical