28/06/18 The uses and gratification theory.
Blumer and Katz researched how and why people select certain media products over others.
They came up with four main uses:
1.ENTERTAINMENT:Offers distraction from the world e.g..lego movie game is enjoyable to play.
2.PERSONAL IDENTITY:Helps us consider who we are.
3.RELATIONSHIPS:We find things we can share and discuss.
4.INFORMATION:New information we want to know or take pleasure in knowing.
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